Everything is experience
—
Landsec

Land Securities had a portfolio made up of some of the most successful and recognisable asset brands in the country, but it’s own brand and voice was lacking any clarity and was fading in an increasingly competitive sector.

Creating the belief ‘everything is experience’ shifted their perspective from bricks and mortar to people and the customer experience. Landsec believe great places are for people to experience and made with the experience of great people.

Disciplines:
Brand Strategy
Launch Strategy
Creative Direction
Art Direction
Creative Execution

Client:
Landsec

Links:
Landsec Brand Hub

Photography:
Richard Moran

Illustration:
Mark Boardman
Peter Greenwood

Font creation:
Llineto

Before rebrand

Landsec before.jpg

The project was embraced with rigour, expertise and an appropriate level of challenge to ensure that the output delivered was both robust and perfectly positioned. Throughout the project all our timelines were met, credibility was established across the company with our key internal stakeholders and most importantly, exceptional creative, strategic guidance and insight was always offered.

Miles Webber,
Director of Corporate Affairs
and Sustainability.
Landsec.

Pushkin brand and artwork

Logos and symbols