The people make the city
—
Edinburgh St James

This huge development project will define the future of retail and living in the city of Edinburgh. With many local and global communication challenges to face on its long journey to completion it could have been decided the brand should tread carefully.

Instead a confident, vibrant brand was created celebrating the creative and expressive culture of the city and its people. A brand that showcases the Edinburgh of today and leads its future.

Disciplines:
Brand Strategy
Campaign Strategy
Creative Direction
Art Direction
Creative Execution

Client:
TH Real Estate

Photography:
Neil Marriot
Scot Street Style