Office Space
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Landsec

Landsec had been anticipating a huge change in the office leasing market long before the pandemic accelerated predicted behaviours and attitudes. They saw a need and an opportunity to completely redefine their approach to leasing and how they operate as a landlord.

The belief, ‘Let’s make the office work for our customers’, provides the foundation for the brand and underpins the strategy, helping Landsec to structure its offer and operations in a completely new way. Office Space by Landsec provides a suite of tailorable office products to enable clients to define the best solutions for their needs. The products can be utilised separately or integrated with each other, across sites and/or in the same buildings.

Bursting with vibrancy, the inviting/involving tone of voice and suite of geometric graphic tools combine to demonstrate the flexibility of the spaces and products. Office Space is designed to sit alongside the Landsec corporate mother brand while standing out and flexing its communications across multiple channels toward its own target consumers.

Disciplines:
Brand Strategy
Naming Strategy
Creative Direction
Art Direction
Creative Execution
Animation

Client:
Landsec

Links:
Landsec Office Space

Animation:
Silver Machine