Stay home, stay positive
—
Coronavirus campaign

How could staying at home and staying safe be turned into a positive movement? It’s tough in lockdown and there’s little positive news out there at the moment. Everyone wants to show support for the NHS and key workers but it’s also important to support and celebrate all the people following lock-down advice.

The rainbow symbol children have been painting and putting in windows to spread hope has become a positive symbol of the moment. Turning the rainbow upside down and creating a simple smiley emoji creates a powerful device that can spread solidarity and support. Used across social media as posts and profiles or in any other way people want to — the smile says stay safe, stay positive and thanks.

Feel free to take and use the images on this page.

Download a pdf of the files here.

If you use anything from this page and want to credit it, use www.bBelief.co.uk or @brandsbybarry on Instagram

Disciplines:
Brand Strategy
Campaign Strategy
Creative Direction
Art Direction
Creative Execution

Client:
Self initiated