A long, long time ago, Truprint were the photo print industry innovator but in today’s market they couldn’t see a future — drowning in competition, struggling to be relevant and racing to the cheapest offer. Creating the brand belief ‘True to life’ changed their view of their own industry and their place within it. The belief was the foundation for a vibrant brand with a strong point of view — real photos, real people, real life — making printed photos relevant and relatable in the digital age. True to life changed everything, their product range, packaging, production line, tone of voice, campaigns, social …
