Created for individuals
—
The Nova Building

When a residential building is positioned at the top end of the market but doesn’t follow standard convention what approach should the marketing take? Unexpected location, unexpected architecture and unexpected fit out could make it a hard sell.

‘Created for individuals’ turned the potential negatives on their head and positioned the Nova Building as a once in a lifetime statement purchase rather than a standard luxury investment purchase.

Disciplines:
Brand Strategy
Campaign Strategy
Creative Direction
Art Direction
Concept Development

Client:
Landsec

Photography:
Hufton and Crow

Print:
Arbiter Drucken