Do it for your Planet
—
World Wildlife Fund

WWF-UK, one of the world’s most iconic brands was struggling to keep up with itself. The organisation had moved on from animal issues alone to tackling the planet’s wider issues, but the brand and therefore the audience (both internally and externally) hadn’t caught up to the changes.

‘Do it for your planet’ firmly put human responsibility and action at the forefront of the brand. It allowed the Panda to be set free so she could move past her carried preconceptions to become the figure head of an active and confident movement, spearheading an organisation that invites humanity to lead the way to a new future for our planet.

Disciplines:
Brand Strategy
Launch Strategy
Creative Direction
Art Direction
Creative Execution

Client:
WWF-UK

Illustration:
Always With Honor
Anna Dunn
Cher Pratley
Genis Carreras
Jag Nagra
Sean Sims

Before rebrand

We now have the tone, strength and positioning needed to help increase support and ultimately further our conservation work. The idea enables our key audiences to understand the breadth and urgency of our work. It works internally and externally and has become a philosophy on which we can focus our activities.

The process was invigorating and drew upon the passion of our employees, position and credibility of our brand. We involved colleagues from all across the organisation in creating the idea. Since internal launch the reaction has been overwhelmingly positive and empowering.

Georgie Bridge,
Director of Brand and Design.
WWF-UK.

Nova Food brand and campaign

WWF Campaign