The Nova development had delivered world-class office space and apartments, completely transforming the Victoria area of London. The next stage was creating a food/retail area in the same location, but the scale of the area and a diverse range of tenants was causing problems — how could it be positioned?
A place for different tastes launched Nova Food as one of London’s hottest food destinations where diners of all tastes would want to mix. The brand celebrated and embraced the scale and the incredibly diverse mix of food offers arriving in the area from high profile celebrity chefs to the latest donut trend.
